5 Printing Tips to Boost Brand Awareness

5 Printing Tips to Boost Brand Awareness

Brand awareness is essential for any business.

A business’s brand is the mix of perceptions and emotional connections people tie to the company.

Companies should try to manage their brand through advertisements that reinforce the company’s message and image.

Print can be a powerful tool to boost brand awareness and reinforce your brand’s message.

1. Direct mail boosts brand awareness

Direct mail is highly effective, with about 79% of households saying they read or scan direct-mail ads.

Follow these steps when sending out direct mail:

  • Apply your brand guide. Include your signature color, font, and logo. Having a signature color can increase brand recognition by 80%.
  • Keep your brand consistent. Customers will learn to associate your business with specific colors and feelings.
  • Include a clear call to action in your direct mail initiative. Provide prospective customers with a next step.

Direct mail is one of many print avenues to boost brand awareness.

2. Catalogs boost brand awareness

Catalogs are a relaxing way for customers to look at your business’s products or services.

Catalogs can be compelling if you use the below tactics.

Brand awareness is about getting your brand out there in as many formats as possible.

3. Make your brand memorable to boost brand awareness

Print is a powerful tool for memory.

Studies show that the brain can more easily absorb print. In fact, a study found print ads took people 21% less cognitive effort to process the information compared to digital ads. This same study found that people were a little more than 170% more likely to remember information if it was presented through a print ad rather than a digital ad.

4. Directly address the audience to boost brand awareness

Print is a great way to provide customers with a more personalized approach.

Use data and technology to target your print ad campaigns. This personalization can help the audience feel like the communication from your business is more direct.

5. Provide value to the audience to boost brand awareness

Modern consumers value informed businesses.

Add value to the consumer by creating informative content through blogs, brochures, and knowledgeable employees. The consumer will stumble upon your business when researching and trust your input.

You can also add value by providing your customers with merchandise such as tote bags, stickers, shirts, chapstick, etc. Consumers love free stuff, and you’re giving valuable items to the customer while generating loyalty.

Print can help boost your brand by getting your business out there in as many formats as possible while remaining memorable, personal, and valuable. We can help you increase your brand awareness through print.

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Decrease Clutter for a Happier, Healthier, More-Productive You

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Decrease Clutter for a Happier, Healthier, More-Productive You

Clutter can be detrimental to your success.

A messy desk and office may seem normal, but it is a problem that can make you less successful.

According to the National Association of Professional Organizations, paper clutter is the number 1 problem for most businesses. Studies show the average person wastes 4.3 hours per week searching for papers, which not only adds stress and frustration, but it also deters concentration and creative thinking.

Studies also show that 75% or more of all physician visits are stress-related, so when you unclutter your office, you will not only increase productivity, security, and profits but reduce overall stress and medical care costs.

Stop the Clutter

Here are a few ideas on stopping the clutter and getting organized practically.

  • Make a commitment to getting clutter under control. Make an appointment with yourself daily and weekly. Every night before you go home, unclutter your desk so that 80% of your desk shows. Every week, pick a day to organize your desk a little longer.
  • Get rid of anything on your desk that you don’t use regularly. This is the first step to uncluttering your office area.
  • Limit the number of personal items, such as photographs and knick-knacks. Try to stick with one or two items so you don’t get distracted and to free up more space.
  • Instead of dumping papers in piles on the desk, use a desktop organizer and color-coded files. Be diligent about filing when new papers come into your office. If you get behind a little, try to end the day by organizing them into the appropriate folders.
  • Try to handle emails and papers only once. Decide how to respond right away, so you don’t have to rethink it and stash it somewhere on your desk.
  • Have permanent places to store ink cartridges and other office supplies so you can easily see what you need and what you already have. When things get messy, it’s easy to re-purchase items because you aren’t aware you already have them.
  • Shred old papers that are no longer needed. This is a great way to stay on top of the clutter.
  • Try to eliminate sticky notes, as they make things messy and cluttered. Make files on the computer if you need to recall something. Or have a notebook with passwords and other important information you may need.

No matter if your desk and office are slightly messy or are disaster areas, learning to unclutter will help ease your mind and make you more efficient. At our printing firm, we get things done efficiently and professionally. We are here to help you stay on top of your latest projects. Reach out today!

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Tips for Impossible-to-Ignore Brochures

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Tips for Impossible-to-Ignore Brochures

Time for a new brochure for your business? When was the last time you updated it? Maybe you need to tweak a few things or need a complete overhaul.

Either way, here are some fresh ideas to make sure your brochure shines in the face of the competition. Let’s focus on a few items to make sure your brochure isn’t just standing around; it needs to be picked up and read.

Ditch the Building

First of all, remove that picture of your building from the front of the brochure. Although you’re proud of it, your building doesn’t draw people in as you think it might.

Pick photographs that are more eye-catching and appealing to the reader. Photos with people in them or the new product you offer make the best choices. You can reveal the newest, greatest product, or you can use a photo that shows the emotion of how they will feel when they use the product or your business.

Turn Heads with Headlines

Your headlines need to compel readers and make them open the brochure.

It usually takes someone about five seconds to decide to read a brochure or not. That’s not much time, so you need the cover to be the best it can be.

Know your Audience

Figure out who your audience is and what you hope to accomplish with the brochure; in other words, find out your target market.

There is no way a brochure will be able to tell it all. But it should tell the things that are important to you and your company and essential to the customer. How will your business help them? Be sure to spell this out clearly.

Sell, Don’t Tell

Don’t waste words trying to tell the whole story of your business and why it’s in existence. You need to sell people why your business is the best choice for them.

Have you heard of AIDA?

AIDA is an acronym for Attention, Interest, Desire, and Action. This is the key to unlocking the mystery of how to write your brochure. You need to do all these things to make it a successful brochure. You want to lure them in and let them know how and why you can help them. And you need to make sure you tell them what you want them to do next: return a postcard, go to your website, call you, make an appointment, etc.

Writing

To start, make a list of all the reasons why someone would want to use your business. Use this list in writing the copy for the brochure. Do they want to use your product or services just because you offer them? No.

You need to tell them why you do it better than the competition and how your service is second to none. When doing this, be sure to use compelling headlines and bullet points, which will help move them along in reading your brochure. It needs to be relatable and easy to read. Focus on them, not you. For example, “You will be able to stay in touch with your loved ones easier…” rather than “You will have free long-distance.” Tell them why your company benefits them.

Images

Besides the writing, the image you portray in the brochure is important.

Many novice designers use too many colors and fonts and cram way too much into the brochure. You need white space. And you need to pick a font that looks right for your company image. This will show readers your professionalism.

Paper

Pick the right paper and fold.

There are different ways to design brochures, and it’s up to you to pick the right layout and orientation. The paper options are endless, so it is a great idea to talk with your printer to help you get the desired outcome. Do you want elegance? Do you want something fresh and cutting-edge? Do you want to look funky and fun? The right paper can help push your brochure in the right direction.

We are here to help you design and print the best brochure possible. Check us out today, and let’s get started!

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Hard vs. Soft Selling

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Hard vs.Soft Selling

Selling isn’t easy, no matter what you’re selling. How do you know which tactics work best and in which situations?

Check out the difference between a hard sell and a soft sell below to determine which approach will work best for your business.

In Corner One: The Hard Sell

The hard sell is used to close a sale quickly and is often pushy and aggressive.

It’s not uncommon for the salesperson to keep pushing until the customer has said no three times. The hard sell method has actually fallen out of favor with most businesses because it can leave the customer feeling unsatisfied and regretful, causing them to share their negative experiences with their friends and acquaintances.

Despite this, the hard sell is still utilized today because it provides immediate rewards and is great for 100% commission jobs. Hard sells also minimize the competition because the customer has little to no time to compare your product or services against another business.

Despite its potential drawbacks, the hard sell can still be productive if it’s not done too aggressively.

In Corner Two: The Soft Sell

The soft sell is generally favored over the hard sell.

The soft sell uses subtle persuasion and casual language in a low-pressure environment to close the sale. However, this approach usually takes longer, causing the seller to have to follow up multiple times.

The soft sell is somewhat counterintuitive because the sales representative focuses more on building a relationship with the client rather than selling the item.

Because of this, the sales representative must be persistent, frequently checking back on the customer. However, it is quite effective because customers like doing business with people they know and trust. The customer is more likely to keep coming back because they’ve had a good experience with you.

6 Tips for a Successful Soft Sell

1. Do Your Research.

Researching your client before meeting them will give you a better idea of their needs and how you can best help them. You’ll also be better prepared and equipped to meet their needs.

2. Develop a Relationship.

Customers like doing business with people they know.

You want them to see you as someone they can trust, so take the time to get to know them. Ask your customers and prospects questions and truly listen to their responses.

It can be challenging to remember everything your customer says. Keeping notes you can refer back to in your future meetings will make following up with them easier. In addition, they’ll be surprised and happy that you remembered.

3. Give the Customer Space to Choose.

Don’t ask for a response right away or pressure prospects into buying.

Give them time, about 48 hours, to think it over. Then, follow up with them to inquire if they need any extra assistance from you.

4. Develop Your Emotional Intelligence.

Emotional intelligence is the “ability to perceive, manage, and regulate emotions” according to verywellmind.com.

This intelligence involves five components: emotional awareness, self-confidence, self-regulation, adaptability, influence, and leadership.

Having high emotional intelligence better equips you to understand your customer and their needs. You’ll be able to better direct your questions and advice based on how your customer is feeling.

5. Utilize Print.

The soft sell can be challenging because customers don’t feel pressure to close the sale in the near future.

Distributing business cards or brochures or leaving behind your print marketing collateral can help solve this problem. The prospect will have something physical to hold onto that will remind them of your business and keep your business top-of-mind.

6. Stay Resilient!

The soft sell does not happen right away.

It requires checking in with your customer and following up with their questions and concerns. Sometimes, the sale never happens. But, what matters is that you provided the customer with sound advice and connected with them to feel valid. This helps build the reputation of your company. Maybe the sale didn’t happen this time, but it will in the future.

The Choice is Yours

Between the soft sell and the hard sell, the soft sell is generally recommended because it allows the customer to make an informed choice that they are happy with, ensuring a good company reputation and a loyal customer.

However, aspects of the hard sell can be beneficial to incorporate into your business when the circumstances call for it. Just don’t be too aggressive and pushy.

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5 Ways to Reconnect To Your Audience

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5 Ways to Reconnect To Your Audience

The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life.

Business hasn’t been excluded from that effect.

That’s why it’s more important now to reintroduce your products and services to clients and remind them that you exist, you can help, and you’re available for them.

Remember, out of sight is out of mind; clients forget why they used a service when there’s a lack of contact and frequency. And that leaves room for your market to erode and someone else to fill the gap if they happen to be present.

5 Ways to Reconnect To Your Audience

1. Be Proactive

Part of reconnecting means being proactive and reaching out again, even without an invite.

A client will be fine with communication most of the time, noting they forgot how much they relied on your service. Use that opener to remind them how valuable your support was for their needs. Even if they don’t need an order right away, get your presence and recognition back on their radar with a simple meet and greet through direct mail or an office visit.

2. Take the Blame for the Disconnect

Blame yourself for not staying in touch instead of letting the client feel guilty.

With so much happening, the last thing anyone wants is to feel criticized for not staying in contact. Instead, carry the blame and let them feel better about the disconnect, as well as note that you’re making amends and reaching out again.

It reframes the discussion, making the client feel comfortable and noting you want their attention and communication. You want them to feel valued.

3. Reposition Your Value

Clients can begin to forget why partnerships and support relationships existed.

As clients come back into the office again, you want them to remember why they used your service in the first place. Don’t let them guess, show them and reinform again.

4. Make Sure Contact Info is Updated

Most reconnects are not about a sale; they are about re-establishing a relationship.

Ideally, you want the client to have the latest means and contact info to reach out when their need is realized, and they have to act on it. People are more prone to work with a tried and true path. Make sure they have your current information, and it’s readily available to them.

5. Remind Your Clients Why You Appreciate Them

If one of your clients generated a referral over the last year, let them know you appreciated the help and support.

By communicating your gratitude for a referral or past sales, clients will likely do business with you again and send new referrals, both activities positively affecting your bottom line.

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Your Guide to Advertising on TikTok

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Your Guide to Advertising on TikTok

TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy.

TikTok is an optimal marketing platform because it has a large, highly invested user base. For example:

Getting Started

TikTok is very user-friendly.

Just download the app from the app store, put your account into a business mode, and start creating content. To post, click the + button, film the video with the effects you want, and then add a description, links, hashtags, and @ people. Your video can be between 15 seconds to 3 minutes.

The material your business will post should look slightly different than that of your other social media sites. TikTok is a casual, fun, and humorous environment. The more your content aligns with these values, the better you’ll do. Brainstorm ways your content can be funny. Bonus points if you can add something cute (such as animals or children) into your videos. Finally, try using TikToks filters and jump on some TikTok trends.

Advertising on TikTok

Running a successful business account is wonderful advertising as is. Plus, it’s free!

However, TikTok also offers a wide variety of paid advertising methods that your business may want to take advantage of.

  • In-Feed Ads: these ads blend with other videos in the user’s feed. Users can like, comment, and share. However, they can also scroll past. Keeping your ads entertaining to watch will increase the likelihood that people will stay and watch.
  • Brand Takeover Ads: these pop up right when users enter the app and visit a specific category. Your ad will be the only one that users see in that category for that day. They come at the hefty price of $45,050 because your ad will reach a high volume of users. They also take up the entire screen.
    Top-View Ads: think of these as delayed brand takeover ads that don’t cover the user’s fullscreen
  • Branded hashtag ads: these ads boost UGC (user-generated content) by challenging users to make content with your product and then post with your hashtag. Other users will then see these videos. Hashtag ads can be highly effective. For example, Samsung used the branded hashtag challenge to advertise their new Galaxy A. TikTokers were challenged to post when using features of the Galaxy A phone. This resulted in lots of UGC and over 158 million views. That’s a lot of advertising!
  • Branded effects ad: these allow businesses to advertise their product by creating a filter. It helps your business take advantage of the wide popularity of filters on TikTok. Users can then use this filter and post for others to see. It again helps generate UGC.
  • Influencer Advertising: You also have the option to reach out to influencers for them to advertise your product. This method can be quite effective. People look up to various celebrities and influencers. Therefore, when an influencer mentions liking or using a certain product, it can do wonders for your business. For example, in 2014, Kim Kardashian posted a picture of herself in a waist trainer. Prior to that day, not many people even knew what a waist trainer was. Afterward, waist trainer sales skyrocketed. The bottom line, having influencers promote your business can be widely successful. Just make sure the influencer aligns with your business’s product and values. Also, be cautious of your budget. More popular influencers charge more money.

Pair TikTok with Print Advertising!

Don’t only rely on one form of advertising!

TikTok is ideal for targeting a young, international market. To have the most effective advertising campaign, utilize various advertising modes.

For example, pair print advertising with social media advertising.

Print will attract loyal customers who trust and support your business. It is cost-effective and diverse. You can advertise using banners, flyers, or even promotional products!

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Are You the Best Leader You Can Be? 10 Questions to Ask Yourself

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Are You the Best Leader You Can Be? 10 Questions to Ask Yourself

Are you a new manager? Or an old pro? Or somewhere in between? It really doesn’t matter because there’s always room for sharpening your edge as a leader.

Here are ten things you should ask yourself to determine if your leadership needs to be honed.

10 Leadership Questions to Ask Yourself

1. Do I treat my employees like friends or employees?

When it comes to employees, you may have once been a part of their team, but as a manager, you are a part of the management team.

This means you should not treat your employees as friends in an informal way. You can have fun with them, but maintain your leadership role and keep things professional.

2. Do I use situational leadership?

There is no cookie-cutter answer for dealing with people.

Employees need to be handled individually. Each one has different strengths and weaknesses, and your leadership should involve a tailor-made interaction with each of them. You will need to coach some people in one area, and other people may be strong in that area, and vice versa.

3. How well do I know my employees?

Do you know how many children your employees have? Do you know what their career goals are? Do you know what they do for fun?

Getting to know them on a personal level will make all the difference. Make sure you do this for all employees, so that there’s no favoritism. Take time to truly know them as people because it will build loyalty and trust.

4. Am I an active listener?

When employees come to you with a problem, whether it’s work-related or personal, do you truly listen? Or do you try to give advice without hearing the whole story?

Practice actively listening to your employees. This could be the most important attribute of a great leader.

5. Do I focus on the big picture?

Sometimes it’s hard for a leader, or manager, to step back from the daily tasks at hand.

Rather than trying to do a job for your employees, focus on their improvements and overall accomplishments. Sometimes the details of how a job gets done are not as important as the fact that it gets done. Your employees may have a different way of accomplishing a task that is even better than the original way they were taught.

6. Do I deal with problems right away?

Even if the former boss was used to ignoring issues in hopes they would disappear, your job as an effective leader requires you to deal with issues as they come up.

If there are performance issues, you need to address them with that employee and work on steps to improve.

7. Do I ask employees for their opinions?

Sometimes the best way to help an employee is to encourage them to take ownership of a situation.

If they constantly come to you with issues, ask them, “What do you think?” This is a great tool for an effective leader. Get the employees to think for themselves and provide solutions. Then, empower them to make some changes if it’s appropriate.

8. Do I spend time with other leaders?

As a manager, you will benefit from spending time with other managers.

These relationships are just as important as managing your employees. Take time to meet with other managers, whether in your building or a business network situation. Build friendships, and ask for advice. Give advice as well, if it’s requested.

9. Am I available?

Do I hide in my office, or am I accessible?

Be visible to employees, so they know you are around to help should they need it. It also allows employees to feel like they are a part of something larger and are important, and it builds morale.

10. Do I schedule individual meetings as well as group meetings?

We all have a busy schedule filled with things that need to get done right away.

But don’t forget that meeting with individuals is just as important as holding group meetings. Employees need to know how to improve, and they need to know what you expect of them. Meet one-on-one with them on a monthly basis if possible, or at least on a regular schedule, so they have a deadline to use as a guide for improvement.

No matter if you manage like a well-oiled machine or you need to tweak a few things, remember that no one is perfect. There’s always room for improvement. Being a good leader takes practice and is hard work.

A Better Leader

And being a leader in the business world takes practice and teamwork too.

That’s why our printing firm is ready to answer your questions on how to make sure you stand out as a leader in the sea of businesses in town. We offer graphic design and high-quality printing that will help you lead the way to success. Call or stop in today. We’re here to help.

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Business Writing Made Easy

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Business Writing Made Easy

When it comes to business writing overall, how do you measure up?

Overall, businesses spend $3.1 billion on remedial writing training for their employees annually. We’re not offering a class, but we have compiled a list of professional writing tips to aid you in your business communication.

Even if English wasn’t your favorite subject in school, using these tips will make you look like a pro.

Writing Like a Pro with These Tips

Know your audience.

Think about who you are writing to.

Is it a customer? A potential customer? A coworker? Your boss? There are different ways to communicate with all of these people. Keep the audience in the forefront of your mind when you start your composition.

Think about your tone.

Think about how formal you want to appear.

Do you want to sound like a corporate store or a friend? Do you want to be lighthearted or more serious? Think about this as you write; then, keep your tone consistent.

Watch your punctuation and grammar.

Some people in your audience care a lot about grammar and punctuation.

If you make a lot of mistakes, it will cost you your professionalism, causing your audience not to trust you. Use spellcheck for sure, even if you won all the spelling bees in school. Sometimes when we write quickly, we make tiny mistakes.

If you’re not sure about grammar, there are programs that will help you with this, too. If you are lucky enough to have a trusted coworker who is good at writing, have them look it over for you. They might find something you missed.

Focus on your point.

Many people ramble on about things that are not pertinent to their goal in writing.

Think about if you want to sell something, tell your customers about a new technology you have, or promote a particular service. Then, focus on that. Review your writing when you are done so that you can edit out unnecessary information that doesn’t directly relate to your point.

Don’t use jargon or buzzwords.

Your audience may not be familiar with jargon or buzzwords.

Make sure you use clear language that anyone can understand. Don’t assume they understand what you are saying. Make it clear, and leave nothing to chance.

Be organized.

If it helps, outline your business writing before sitting down with pen and paper (or finger and computer).

If you can organize your thoughts in an outline, you will be more effective in your composition. Then be sure to stick to your outline by referring to it constantly.

Watch your font usage.

You may think it’s fun to experiment with fonts, and it can be.

But when you are writing a business letter or advertising copy, make sure not to use too many different fonts. Stick with one or two.

Be concise.

Some people think that by adding a lot of words to their writing, it makes them appear more educated.

Actually, the contrary is true. A good writer can edit their copy so that it’s concise and to the point. This will help your audience remember what your point is.

Wait a day to proofread if possible.

If you can, give yourself a day to proofread. By waiting a day, you will catch more mistakes.

Research the competition.

If you are writing advertising copy, or a letter to promote an event or product at your business, be sure to research what the competition is offering.

You shouldn’t mention the competition, but keep it in mind so that your offer stands out. Be sure you have a better offer or are offering something totally different that will be even more appealing to your audience.

Perfecting Your Writing

No matter how much you write, these are great tips to refer to when writing business correspondence.

Even expert writers need to be reminded of these simple steps from time to time. Since it’s easy to ramble on, we all need a reminder to edit ourselves. Not only will these tips help you improve your writing, but they will position you as a leader in your field.

At our printing firm, we want to help you be number one. That’s why we offer professional layout and design services with high-quality paper to help you finish off your perfect marketing materials. Call us today or stop in to see how we can help.

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Boost Your Productivity in 10 Steps

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Boost Your Productivity in 10 Steps

Employees lose an average of 581 hours a year to distractions, such as cell phones, emails, and other social media, to name a few.

This is over 14 weeks, per person, spent not actually working. You might be wondering if there is anything you can do to become more focused. We’ve compiled a list of 10 steps you can take to ensure you’re working smarter, not harder.

10 Steps to Boost Your Productivity

1. Limit how often you check your email.

According to The Economist Intelligence Unit report In Search of Lost Focus, 70% of critical-thinking employees disrupt their own progress in order to check email at least once an hour.

And 18% check their email every few minutes.

Try to use email as a reward for accomplishing a large task. Set a time limit so that you don’t get caught up in social media. Then, go ahead and turn it off until your task is done.

2. Get up and move around.

Getting a little exercise is shown to improve concentration.

So, get up and make a cup of coffee or get a glass of water. However, use this as a break after you’ve finished a task.

3. Quit multi-tasking.

Research shows that productivity can be reduced by as much as 40% by the mental blocks created when people switch tasks.

Try to finish one task before starting something else, which can take discipline.

4. Make a to-do list at night.

Not only will this will help you relax and be able to sleep better, but it will help you get right to work in the morning without having to figure out where to start the day.

A word of caution, though, is to make sure your list isn’t overwhelming. Make sure it’s attainable. Cross off items on your list that are repetitive and don’t need to be done tomorrow.

5. Delegate tasks to capable people.

If you micromanage, you will waste more of your valuable time because you will be watching over the other person’s shoulder.

However, if you truly delegate, you will free up your time. Pick someone you trust, then let them handle the task.

6. Plan your phone calls.

Even if you don’t have a secretary to hold your calls, you do have the ability to turn off your ringer.

Set aside a certain time each day in which you will make your phone calls. It’s okay to use voice mail as long as you return those calls later during your scheduled time.

7. Get enough sleep at night.

It may sound crazy, but 70% of Americans admitted to sleeping on the job in a survey done by William A. Anthony, Ph.D., a clinical psychologist and director of Boston University’s Center for Psychological Rehabilitation.

It should go without saying, but make sure you get enough sleep at night to be more productive during the day. Set a schedule for bedtime and stick to it, then your body will get used to it.

A lack of sleep decreases your concentration, working memory, mathematical capacity, and logical reasoning. Shoot for seven to nine hours of sleep per night for ages 27 to 64, according to the National Sleep Foundation.

8. Decorate your office area with aesthetically pleasing elements.

Grab some plants, candles, pictures, and anything else that puts you at ease.

By doing this, it can increase productivity by up to 15 %. It will help put you in a positive mood, which helps boost productivity.

9. Minimize interruptions as much as possible.

It may seem trivial, but when coworkers pop their heads into your office to chat, it takes away from your productivity.

Keep your office door shut when you are working on an important project. If that’s not an option, choose to work at home until you are finished.

10. Set a timer.

Research says that only around 17% of people can accurately estimate the passage of time.

With this said, you should set a timer for about 25 minutes up to 90 minutes maximum, with a 5-minute break afterward. This should help keep you on track and be more productive.

Saving Time Matters

Saving time is important when it comes to business.

And we want to see you succeed. That’s why we offer so many services to take projects off your plate. Our professional staff understands that your time is precious, and we make it easy to get your printing done right the first time. Call us today so we can help boost your productivity.

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The Key Components of a Good Brand Strategy

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The Key Components of a Good Brand Strategy

Developing a strong brand isn’t as easy as others think.

It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on the road with no destination.

The ultimate goal should be getting customers to connect with you, not your logo, not the website, and not the name (even if it’s catchy). A good brand strategy works behind the scenes, providing value that continues after they buy.

Key Components of a Good Brand Strategy

Purpose

What is the promise to the customer? Why are we in business? Why is it important to us?

These are the driving factors that set businesses apart. Thinking of it in terms of monetary and also non-monetary makes the difference.

Emotion

While it may sound weird, it’s true.

Customers are emotional about the brands they support because those brands can fully engage with like-minded audiences who believe in their purpose.

When brands connect beyond trying to sell a product or service, they win.

Consistency

Staying consistent when promoting the brand is vital in getting the audience to remember you.

It doesn’t matter what platform the brand is on; consistency creates harmony, and harmony creates trust.

Adaptability

Brands must be flexible and adaptable to succeed.

There’s power in the pivot. When something isn’t working, being able to quickly adjust and adapt while maintaining consistency can help solidify a brand’s place in the market and create a new customer base.

Involvement From Employees

Brands that take the time to listen to their employees and work in one accord in how the brand is presented go a long way.

If the brand is upbeat, customer service and every employee in the office should follow suit. Again, consistency, consistency, consistency.

Loyalty

When customers are loyal to your brand, you should be just as loyal.

Take the time to create incentives for them to come back. Whether it’s a coupon off or something more elaborate, your appreciation helps those people appreciate you too! A little thanks goes a long way.

Awareness of the Competition

It should go without saying, but sometimes this mindset needs to be reinforced.

You should be learning from the competition. Your goal – offer a better experience in every way.

These are the best ways to create a brand strategy that has longevity and goals you can achieve from the beginning while refining along the way. This is a functional, working part of your marketing strategy that helps you communicate better while attracting and retaining customers.

Every business goes through growing pains, but not having a brand strategy can seriously hurt your chances of making your mark on the industry. With so many ways to connect with different types of customers, the best thing you can do is give yourself a competitive advantage. Your brand strategy can help with that.

So, do you have a brand strategy in place, and is it working?

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